CROSSMARK Private Label
5100 Legacy Dr.
Plano, Texas 75024
USA
http://www.crossmark.com/services/privatelabel.htm
469-814-1858 (phone)
469-814-1320 (fax)
CROSSMARK is a professional services company that helps consumer goods manufacturers and retailers reach their performace objectives. Effective private label representation requires intelligent sales tools – tools that drive share growth through category management, consumption analytics, consumer segmentation, integrated marketing, and of course, in-store execution. Before CROSSMARK, the tried and true disciplines of marketing, merchandising, and sales effectiveness were reserved for the branded-goods player. Private label products were forced to compete solely on price – an approach that prohibited product and retailer differentiation. Today, winning in the store-brands segment requires a new approach. It takes innovative service solutions. Winning takes the dedicated resources of CROSSMARK Private Label.
Our mission is to be the best business services company within the consumer goods industry, delivering customized client solutions and unparalleled execution.
Company Products and Services
- Services
- Brokers / Sales Representatives
- National / In-House Brokers
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